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The Mobile Internet is the World Wide Web as viewed on mobile phone and other Internet-capable mobile devices. Smart phones (iPhone, Blackberry, etc.) and other newer phone models now have mobile versions of full web browsers such as Opera, IE, Safari, etc., making it possible for full websites to be viewed even on mobile phones.

WAP is a protocol designed for micro browsers (such as those found in mobile phones) that formats websites for viewing through mobile phones. This allows phones without mobile versions of web browsers such as IE, Opera, Safari, etc. to still view regular websites. What users see is a stripped-down version of the website, formatted to fit the smaller screen of a mobile phone.

• Comparison of Sizes (Gadgets and Media)

Comparison of Sizes Globally 2009
Newspapers daily circulation	480 million
Cable/satellite TV subscriptions	850 million
PCs in use including laptops	1.0 billion
Fixed landline telephones	1.2 billion
Email active users	1.3 billion
Internet active users (using any access)	1.4 billion
Television sets	1.5 billion
Credit cards - unique owners of	1.7 billion
Mobile phones - unique subscribers	3.1 billion
Mobile phones in use	3.4 billion
Mobile phone subscriptions in use	4.0 billion

• Mobile data devices and users

Mobile Data Devices and Users as of 2009
Mobile Subscribers globally	4 billion
Unique Mobile Phone subscribers globally	3.1 billion
2.5G + data service capable phones	2.9 billion
Data service enabled phones + subscriptions	2.5 billion
Download-capable phones (Java/BREW enabled)	1.4 billion
Active WAP users	1.05 billion

• Mobile Internet users in the US, UK, Europe, Japan and worldwide

Number of mobile phone users in major countries
http://en.wikipedia.org/wiki/List_of_countries _by_number_of_mobile_phones_in_use)
Country	Number of mobile	Population	Date of Information
China	679 million	1,323,758,000	April 2009
United States	271 million	306,694,000	Dec. 2008
Japan	107.5 million	127,790,000	Mar. 2009
European Union	466 million	497,198,740	2005
United Kingdom	75.8 million	61,612,300	Dec. 2008
Philippines	67.9 million	92,226,600	Dec. 2008
South Korea	47 million	48,333,000	2009
Canada	17,017,000	33,177,900	2005
Australia	19,760,000	21,179,211	2006

Some mobile sites have a dot.mobi address, instead of dot.com. .mobi is a top-level domain (TLD) approved by ICANN, the Internet Corporation for Assigned Names and Numbers. .mobi is unique – it is the first top level domain dedicated to delivering the internet to the mobile phone. .mobi is sponsored by a consortium of companies which includes the most prominent mobile and Internet players in the world.(http://mtld.mobi/domain/faq/general#a )

Any site with a .mobi address means that it will be viewed properly and will work on a mobile device. Go to the dotMobi site for more information.

Mobile has been referred to (by marketing guru, Al Ries) as "The Next Mass Medium" after the first 6 mass media:

1. Print
2. Radio
3. Recordings
4. Cinemas
5. Television
6. Internet

Mobile has been steadily gaining popularity in recent years because it offers virtually everything that the other mass media have, plus some unique benefits.

The mobile phone is a truly personal medium.

The mobile phone is permanently carried.

The mobile phone is always on.

Only mobile phones provide built-in payment mechanisms.

The mobile phone is available at point of creative impulse.

The mobile phone is first media with near-perfect audience data.

Only the mobile phone captures social context of media consumption.

*Source: Tomi Ahonen, Mobile as 7th of the Mass Media

Mobile Internet is the next online wave after the World Wide Web. More and more people look for ways to stay connected even when they are away from their PCs and regular Internet connections. This is where mobile phones and the Mobile Internet come in.

A mobile site is a web site configured for viewing through the smaller screen dimensions of mobile phones. Mobile sites are perfect for today's developing world because of the convenience and ubiquity of mobile devices. As of 2009, there are already 4 billion mobile phone subscribers globally – more than 50% of the world's population, which is at 6.7 billion.

A regular website is designed and formatted for viewing through PCs. A mobile site, on the other hand, is configured into the right size, layout and format suitable for mobile phone viewing. A mobile site offers a different mode of accessing information, taking advantage of the mobile phone's navigation system and other unique features.

Mobile sites give you extra visibility. You can be accessible to your audience whenever and wherever. Your products or services can be available to your customers at the exact moment that they need them. You can also give your customers information that can be more often and conveniently accessed through mobile, such as flight schedules/status, cinema schedules, transport schedules, etc.

1. Visibility

   Be seen in mobile phones across the globe and increase your top-of-mind presence and popularity.

2. Portability

   Connect with contacts and customers who are always on the go. Have your most important documents, photos, reviews and events calendar on hand should you suddenly need them.

3. Connectivity

   Instantly interact with and address your audience at any given place and time. Build new relationships and enhance existing ones with friends, clients, partners and wap site viewers.

4. Exposure

   Expand your Web network. A mobile site is a fresh medium that enables you to generate additional exposure for your existing websites. Maximize exposure in previously untapped markets, niches and networks.

A mobile site is a powerful tool for marketing and promotions. Here are the possibilities for your mobile site:

A mobile site is capable of delivering mobile coupons to consumers. A mobile coupon lets you save time and money. The huge cost of printing is totally eliminated. There is even the added benefit of environmental responsibility, since you save on the use of paper and ink.

Easily track coupon delivery and redemptions using different methods, depending on your current infrastructure and system or on your willingness to invest in the technology.

1. Upload the mobile coupon on your mobile site
2. Customers can download the coupon by visiting your mobile site. For tracking purposes or more importantly, for database-building purposes, you can ask site visitors to register first before downloading a mobile coupon.
3. Customer presents the downloaded mobile coupon to the store cashier

1. Store cashier scans the mobile code on the mobile coupon using a cameraphone with a code reader application. The phone connects to a database via the Internet and the system automatically tags the coupon as used/redeemed.

A mobile code is a two-dimensional barcode that can store a website address, phone number, email address, or serial number. There are two common types of mobile code - the QR code, and Data Matrix. Mobile codes can be scanned by a camera phone or an image scanner (not the laser barcode scanner).

1. Link to your mobile site - Place your mobile site's mobile code on your website, blog, or print ads and other communication materials. People can scan the mobile code using their camera phones, and the code reader application will automatically take them to your mobile site. No need for your customers to remember URLs.
2. Mobile coupon - Your mobile coupon could have a mobile code that contains the serial number and any other relevant information

Every mobile site you create using Mobilemo automatically comes with a mobile code. Nokia also generates a mobile code for free.

Most new mobile phone models already have built-in scanning applications, but users can easily download open source scanning applications on the web. You can also download a scanning application from the Nokia website. Here is a site that recommends several code reader applications: http://www.mobile-barcodes.com/qr-code-software/

1. Building a database

   Build a valuable database through the Forms tool. Create Reservation Forms, Registration Forms, Feedback Forms, Job Application Forms, or virtually any kind of form that would supply you with relevant customer information. Invite your customers to interact with you through this tool.

2. Rich media distribution

   Mobile phones are capable of displaying images and text and playing music, videos and games. Use this rich multimedia capability to further build and enhance your brand. Distribute multimedia contents to your customers via your mobile site.

3. Real time communication and interaction with customers

   Anything you put up on your mobile site can be viewed instantaneously, as well as anything that your viewers enter on your mobile site, such as form and poll responses. You could easily monitor site visits and feedbacks, allowing you to quickly reply to your customers.

4. Run complete marketing promos or have a dedicated promotional site

   From teasers to informational campaigns to full promos, you can run them all through your mobile site.

5. Complement your existing website with a mobile site.
   However, don't make it simply a mobile version of your regular website. Put unique content and run unique promos or campaigns to drive customers to your mobile site.

The buck doesn't stop with your mobile site. Get the word out and get your customers to visit and use your mobile site to make it work as an effective marketing medium.

Display your mobile site's mobile code on all your advertising and corporate communication materials. Print your mobile code on the back of your business cards.

Instead of using your company's URL and simply redirecting to the mobile site when customers use a mobile phone to access your website, it would be a better marketing strategy for your mobile site to have its own domain name. It alerts your customers that you have a mobile site. Promote the mobile site URL together with your website URL.

Run promos or distribute coupons that are exclusive to mobile site visitors to encourage your customers to use your mobile site.

Mobile advertising is the mobile phone version of web ads. Just as you can publish ads on your regular website and advertise on other websites, you could also do so in your mobile site and in other mobile sites. You can easily do this by signing up with mobile advertising networks. Many of the web ad networks also have mobile components, so check if your existing ad networks also include ads for mobile.

Many ad networks have already added a mobile advertising component. The more popular mobile advertising networks include Google AdSense and AdWords, AdMob, Admoda, Buzz City, Mojiva, and Project Wonderful.

Mobile is the next frontier of advertising, and mobile advertising revenues already reach 3.2 Billion dollars in 2008. (Source: Tomi Ahonen Almanac 2009)

Here's how you can effectively use the Mobilemo tools for business and marketing purposes:

Insert images with the text and add links to other sites (preferably mobile sites for optimized viewing). Here are some ways to use this tool:

1. Product/Service Catalog
2. Blog
3. Company Information
4. Promotional Information
5. Promo/Contest Mechanics
6. News/Bulletin

Promote your product, service or brand by creating mobile pages devoted to it. Use images with text to better convey your message and attract customers.

Get instantaneous results with Mobilemo's Polls tool. Use this to run a poll or survey on your customers, gauging their reactions and preferences. Or establish trends by getting their opinions. Run polls and surveys to find out if a campaign/product/service is effective. This is also a great interactive promotional tool. Send prizes or giveaways to your customers when they vote. This is another effective way to build your brand.

Leverage this tool to communicate with your customers and build a database. Get customer feedback, customer data, reservations, job applications, and any other information you need. Let customers register before downloading a mobile coupon. Form replies are exportable to your PC as an Excel file, so you do not have to manually copy the data.

If you already have a Twitter account, you can easily activate the Twitter feed on your mobile site. There is no need to re-post your tweet since it is automatically updated on your mobile site. Your customers can instantly read your Twitter posts without leaving your mobile site.

Build and enhance your brand by uploading and sharing multimedia files on your mobile site. Share images of new products, teaser or demo videos, commercials, radio ads, music, instruction manuals, etc. Use the shared files tool for promotional purposes. Give away your own ringtones, wallpapers, and other mobile content branded with your product to your customers. Mobilemo's file sharing tool also has a Briefcase option where the files you upload are for private viewing only. This can serve as a backup tool. This is even better than the usual backup systems - since it's accessible through the mobile phone, you can retrieve your files anytime you need them even without access to a PC.

Mobilemo's mobile coupon engine helps you easily create, deliver and track your mobile coupons. Everything from distribution to keeping track of redemption can be done right in the Mobile Coupon Engine page. Our mobile coupon engine is designed to give you complete control of delivery and tracking. Save time and money by cutting down hours and money spent printing coupons. Run as many promos as you want, cheaper and faster than you want as compared to using a printed coupon.

Mobilemo automatically generates a QR code for your mobile site. Place the code on all your other communication and marketing materials to let people know that you have a mobile site and make it easier for them to visit it. Your customers can simply scan the mobile code image using their camera phones with a code reader software installed. This software will automatically open the mobile phone's Internet browser and access your mobile site. No need for customers to remember a URL. Place the QR code on your brochures, flyers, packaging materials, posters, statements of account, and all other printed materials directed at your customers. Embed it on your website or blog to promote your mobile site. Display it on shirts, stickers, and other promotional materials.

This feature is particularly useful for banks and other financial institutions, airlines, news companies. By integrating your mobile site with your database, your customers could use your mobile site for remittance tracking, real-time balance inquiry, flight status, news update, etc. With database integration, you give your customers a different mode of accessing information.

Mobilemo lets you stay as consistent as possible with your branding guidelines and corporate identity by allowing you to edit your mobile site template. Upload a banner with your company name and logo, add your brand/company tagline, edit the background color or replace it with a background image, and edit the font colors.

You could use your website's URL and our system will redirect users to your mobile site when they access via mobile phone. You could also opt to have a .mobi or m.sitename.com to indicate that you have a mobile site. Your customers might not know that you have a mobile site if you use only your regular website's domain name.

Earn additional revenues by placing ads on your mobile site. Mobilemo allows you to use ad networks such as Google AdSense, AdMob, Mojiva, Project Wonderful, and other mobile advertising networks. You can also get mobile ads directly from your own advertisers and place them on your mobile site.

Your mobile site is automatically optimized for smartphone (iPhone, Blackberry) viewing. Normally, a mobile site viewed on the iPhone's Safari browser would look too small and users would still have to zoom the page. This feature allows your mobile site to reach even more audiences.

Mobilemo provides you with mobile site statistics so you can monitor visits to your mobile site. Among the data you will be provided are site views, unique visitors, pages visited, length of site visit, mobile phone models used, return visitors, etc.

Such specific mobile site statistics are very useful in measuring the results of a marketing campaign, as well as in simply pinpointing your customer demographics. Knowing who your customers are and how they navigate through your mobile site lets you target future marketing efforts better.

Enhance the entire mobile site experience for both you and your customers with this feature. Distribute different kinds of content to your customers and use any or all of the Mobilemo tools on your mobile site without worry of running out of bandwidth and storage space. Since everything is hosted on our servers, you do not have to invest in additional hardware, software and manpower.

* Subject to no-abuse policies

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